The Reign of “Lily”

Inspired by my time spent in Palm Beach this weekend, I decided to take a closer look into the line that has reigned over U.S. “prespsters” for the past 4 decades, the Lily Pulitzer collection.

Since the line’s conception in 1960–when Lily had the need for a printed dress that would camouflage the juice stains while she was working at her juice stand–the collection has grown to such enormity that  everyone wants a little piece of Lily.

Photo courtesy of Lilly Pulitzer

Lilly Pulitzer's E-Lilly electric car comes in pink or white and starts at $12,995

Steinway's Limited-Edition Lilly Pulitzer Piano launched in 2008

To commemorate their 50th Anniversary, Lilly Pulitzer created a limited edition Jeep Wrangler in an iconic print (named “petal to the metal” of course!) for New York Fashion Week.


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